Articles on: Content Creation, Design & Layout

How to add links to your blog posts

We’ve made it easy for you to add and customize links within your blog posts.


We prepared a video to show you how to do it. You can also follow our written tutorial below this video.

To add a link to your blog post, highlight or double-click the text you want to link and click the chain icon from the menu that appears below the selected text.

Inserting links into a blog post from within DropInBlog's post editor

After clicking the chain icon, you’ll see a pop-up window with the following options:

  • Add a link to the selected text (you can link to websites, images, and PDFs)
  • Change the link text, which will be the text you previously highlighted
  • Select the appropriate “Rel” attribute
  • Set the link to open in a new tab

This pop-up window will look familiar if you’ve used DropInBlog’s call-to-action buttons. It offers the same options as those you see when you add a CTA. That’s because a CTA is nothing more than a styled link. You can think of it like just getting dressed (a link) vs. getting all dressed up (a CTA).


Let’s look at the available link options up close.

Link settings for a blog post inside the DropInBlog post editor

The URL field is where you’ll add the link to the target website.


Alternatively, you can click the file icon on the right to open the File Manager and set an image or PDF as your link’s destination.


2. Changing your link text

The text field will display the text you highlighted while creating your link. You can change the text in the pop-up, and it will update in the editor as well after you click the Insert or Update button.

3. Choosing a Rel attribute

The third field allows you to set a Rel (relationship) attribute.


You have a variety of options to choose from, as shown in the image below.

Selecting a relationship attribute for a blog post link within DropInBlog's post editor

These rel attributes are used to describe the link. Some tell search engines how to treat it, and some tell the visitor’s browser how to open it.

  • None is selected by default. This option is used for internal links when you want to link to other posts on your blog.
  • The No Follow attribute tells search engines that you don't guarantee the credibility of the linked page and would rather they didn’t connect it to your site.
  • The Sponsored attribute tells search engines that the link is an ad or a paid placement.
  • The Me attribute is used when the link leads to another profile or site you have, like your LinkedIn profile or personal website. It shows that both pages belong to you.
  • The No Opener attribute is used for security reasons. When you set a link to open in a new tab, the No Opener attribute ensures that the linked site can’t access or redirect your page.
  • The No Referrer attribute hides your site as the source the visitor came from. It also does what the No Opener attribute does.

Some options combine attributes, for example Sponsored, No Follow for a paid link, or No Opener, No Referrer, No Follow for an external link that opens in a new tab.


You also have the option to check the Open in new tab box (for tech enthusiasts and anyone named Jason who spells their name as JSON, that translates to adding the target="_blank" attribute to the link).

Setting a blog link to open in a new tab using DropInBlog's link manager

A common practice is to check this box if your link leads to an external website or leave it unchecked if you’re linking to another page on your site, such as another post.


Once you add a link to the URL field and select the rel attribute, click Insert if you’re adding the link for the first time to apply your link settings. If you’re changing the link settings, the button in the bottom-right will say Update. Your link should look like the one in the image below.

Linked text inside of a blog post

To remove a link, click it and select the chain icon with a line across it.

Removing a link from a blog post

If you want to customize your site’s links, you do so by visiting Code & Layout → Design → Design Customizations.


From here, you can change the color of your links and choose whether or not you want them underlined.


Clicking the Link Color field will open a palette of suggested colors, but you can also add other hex values to get a different link color.

Customizing blog links: Changing link color in DropInBlog's Design Customizer

You can also choose if you want to show or hide link underlines.


Click the field below Link Underline, and select the desired option from the dropdown: underline or none.

Setting underline style for blog links in DropInBlog's Design Customizer

If you leave the default option, Inherit, all links on your blog will take over the selected underline style of your main website.


Once you’re happy with how your links look, scroll down to the bottom of the section and click Save Design Customizations to save your changes.

Save link settings changes inside the Design Customizer

You can now add links to your blog posts and customize their appearance.


Happy blogging!

Updated on: 06/11/2026