Articles on: SEO

Schema types supported by DropInBlog

DropInBlog automatically adds schema markup to your blog posts, making it easier for search engines to understand and classify your content.

Currently, DropInBlog supports the following schema types:

  • BlogPosting (includes audio)
  • VideoObject
  • FAQPage
  • Recipe (Shopify-only via Recipe Kit integration)

BlogPosting schema

Used for: Helping Google and other search engines accurately interpret content, structure, and metadata.


Elements included: Post title, author, published date, modified date, URL, featured image, and article body.

Supported schema types in DropInBlog: blog post schema for blogs

DropInBlog’s BlogPosting schema also includes audio files, so if you're using the platform’s text-to-speech feature, these files will also be structured for search engines. This makes it easier for Google to surface audio-enabled content in search results.

Why it matters: The BlogPosting schema is one of the most commonly used types of structured data. It signals to search engines that your content is a blog article, helping it appear in relevant content carousels, discovery feeds, and featured search results.


How to add BlogPosting schema to your blog posts: To add the BlogPosting schema to your post, just create a new post using the DropInBlog editor. DropInBlog automatically applies all of the corresponding schema.

VideoObject schema

Used for: Describing embedded video content, which allows search engines to index and preview it correctly.


Elements included: Video title, duration, embed URL, and description.

Supported schema types in DropInBlog: Video schema for blogs

How to add VideoObject schema to your blog posts: This schema set is applied automatically to all videos added to posts via the toolbar in the DropInBlog editor. To do so, from within the DropInBlog editor, click on the video icon in the top toolbar, and select how you’d like to add a video to your blog post – either by URL or Embedded Code.

Supported schema types in DropInBlog: Insert a video from within the DropInBlog editor

FAQPage schema

Used for: Marking up question-and-answer content, like FAQ sections, to show up in Google’s expandable FAQ rich results.


Elements included: Questions and answers.

Supported schema types in DropInBlog: FAQ schema for blogs

How to add FAQPage schema to your blog posts: Add an FAQ section to your blog post by toggling the switch next to Show FAQs on the right side of the post editor. Then, select Manage to open the FAQ builder, where you can add your blog post FAQs.

Supported schema types in DropInBlog: Adding an FAQ section to a blog post

After you save the changes, DropInBlog will automatically wrap that content with schema markup.

Recipe schema

Used for: Helping search engines detect recipe content with star ratings.


Elements included: Recipe title, images, ingredients, cook time, preparation time, serving size, and rating.

Supported schema types in DropInBlog: Recipe schema for blogs

How to add recipe and review schema to your blog posts: Open the DropInBlog app from your Shopify account, then on the **Posts page, click on Add New to create a new blog post or edit an existing one.


Once in the editor, click on the Chef’s hat icon in the top bar and select the recipe you’d like to insert into your post.

Supported schema types in DropInBlog: Recipe schema for blogs

Publish your post, and the recipe schema will be automatically added to your content.


DropInBlog (via Recipe Kit) supports Recipe schema that includes aggregate ratings, enabling rich results like star ratings. This schema type is only available to Shopify blogs with the active DropInBlog-Recipe Kit integration.

How to see which types of schema markup are present in your DropInBlog blog posts

To check the types of structured data available for your DropInBlog blog posts, use Google’s Rich Results Test or Schema Markup Validator.

Here’s how:

  1. Copy the URL of your published blog post.
  2. Go to either tool linked above.
  3. Paste the URL and run the test.
  4. Review the list of detected schema types and their details.

Supported schema types in DropInBlog: Schema Validator results

That’s it!


Your blog will now speak in the same language search engines do – you don’t have to do anything to implement schema markup on your blog pages.


That’s only one aspect of DropInBlog’s robust feature set. Explore everything else that’s possible with DropInBlog.


Happy blogging!


Updated on: 07/10/2025